Jul/080
Useless content on the web
The web is full of information that nobody cares about. So many sites just throw content up as quickly as they can trying to gain the precious keyword indexing advantage on big search engines. As a result, this is also the reason why search engines are a necessity in order to get any valuable information online these days. But what all these sites are forgetting is that getting visitors to their pages is not the final goal. It is important to keep them consuming more pages and revisiting the sites over and over again. In order for that to happen, sites need to provide real value. What can they do for the visitors to help them solve a problem? If they focused on that aspect of their sites more, they would be having more success.
Sep/070
Content For Your Business Website
Everybody likes fresh items. We look for fresh food, fresh air, fresh baked good, etc. So why would be go to a website that does not have fresh content? The answer is that we don’t. More importantly Google, Yahoo, and MSN do not like stale content either. They will crawl the website less often. They will rank the website lower or not at all.
Therefore, it is very important to have new content all the time. Some websites are built very beautifully with sharp designs and animation. These sites are great to look at, but generally are not very dynamic in content. These sites are static and stale. In order to have new content for a website, the website owner needs to be able to add new content regularly. A content management system (CMS) is what is needed to facilitate this requirement. CMS software have administrative portal for content providers to add content. Some can even be updated via email such as Wordpress, a blogging software. This type of software allows a writer to type in content as if they were using Microsoft Word and will not need to change any HTML code just to update content.
So, please take a look at your business website and ask yourself if it is fresh or stale and start adding content if you have not recently.